“As a relatively small but ambitious practice we wanted a way of growing our practice without the overhead burden of employing marketing staff. After careful research we decided to outsource all of our marketing to a marketing company specialising in marketing for accountancy practices – Quality Impact Marketing.” Read More
David and Louise at Quality Impact Marketing (QI) have been instrumental in the growth of our practice. QI have developed a marketing strategy that uses several different marketing approaches simultaneously and in particular have set up and run a web based marketing strategy for us that really works. Through the use of good website optimisation together with exploiting the potential of social media we have been able to develop niches of expertise that mean that new clients contact us for advice rather than us having to proactively seek them out – a much more cost effective approach.
QIs approach has reinforced our brand, helped us build a niche and position our business so that we are on target to become one of our market leaders.
They have an expert knowledge of marketing for accountants and although some of their ideas are perhaps “outside the box”, they are highly effective. I am happy to recommend their services to any accountant that is ambitious, wants to grow their practice and willing to have an open mind.
Nigel Simmons ACCA – Acconomy Ltd
”I started my practice from scratch, based on telemarketing. Louise delivered results above expectation from day one. She has a good
rasp of the accountancy market and how to pitch to prospects and she took time to learn about my practice and me as an individual
with unique selling points. Louise knows that accountancy is not ‘double glazing’.”
Alan Knight FCCA – Accounting & General
“QI Marketing have handled several campaigns for Chantry Coach House Ltd, and separately for my wife Elaine’s Bed and Breakfast business. These have varied from a simple need to confirm or obtain the correct contact details for a prospective customer, through to setting appointments with directors or owners of companies.” Read More
As a user of telemarketing services, I consider these to be the essential elements of a successful telemarketing campaign – /font>
- Sufficient pre-planning
- Good quality, cleansed and up to date data
- Effective calling, breaking through barriers, and reaching the decision maker
- Well spoken and authoritative, and an ability to remain bright and optimistic, call after call
- Use of a good CRM system for accurate records, correspondence tracking and follow up
QI Marketing have always excelled in all these, and have shown total professionalism, confirming appointments on the day before they’re due to be held and re-arranging them if necessary, and remaining involved in the successful outcome of a campaign, even when their role has been fulfilled.
I’ve no hesitation whatsoever in recommending QI Marketing to any prospective client, and I’d be happy to take a phone call to discuss further what QI have done for us.
Peter Dyer – Silverstone.biz